Understanding the Media: Provide insight into what reporters want in order to create a story. 

1. Preparing for the Interview: Provide a simple, technique-driven, message-centered process to prepare for all types of media interviews. 

2. Giving the Interview: Increase comfort, confidence, and credibility to deliver messages effectively.  

3. Handling Tough Questions: Learn to handle tough or hostile questions and bridge from those questions back to core messages.